What the DRHP says about BLDC fans, electricity savings and payback
Posted on 4 October 2026
12-year cost of owning a next-generation fan
~₹18,949
Purchase plus electricity
12-year cost of owning a traditional fan
~₹36,875
Purchase plus electricity
Yearly electricity bill saved
~₹1,707
₹2,940 less ₹1,233
Time to recover the higher price
~1.5 years
As stated in the DRHP
Source: Atomberg Technologies, Draft Red Herring Prospectus, page 195 (Exhibit 20 and accompanying text), citing Redseer Research and Analysis. Financial Year 2026 values. The yearly saving is our subtraction of the two bills given in the DRHP.
Atomberg Technologies makes Atomberg ceiling fans, among other products. Its DRHP explains how BLDC fans differ from traditional fans. BLDC stands for Brushless Direct Current.
Citing Redseer research, the company says a next-generation fan costs nearly half as much to own as a traditional fan over about 12 years. Most of the saving comes from lower electricity use. The company also says the higher purchase price is recovered in about 1.5 years.
These are useful numbers for any household that runs a fan for long hours. The sections below show how the figures are built and what they depend on.
The DRHP calls BLDC fans “next-generation” fans and compares them with traditional fans that use induction motors. A BLDC fan runs on a brushless direct current motor with an electronic controller. In simple terms, it turns the same electricity into airflow with less waste, so it draws less power for similar use.
Fans run for several hours a day in most months, so electricity is a large part of what a fan costs over its life. The DRHP assumes a tariff of about ₹8.5 per kWh.
| Per year | Traditional fan | Next-generation fan |
|---|---|---|
| Electricity used | ~346 kWh | ~145 kWh |
| Electricity bill | ~₹2,940 | ~₹1,233 |
Source: Atomberg Technologies DRHP, page 195, citing Redseer Research and Analysis. Tariff assumed at about ₹8.5 per kWh.
The chart adds the purchase price and 12 years of electricity. The next-generation fan costs more to buy, but the electricity bill is far lower, so the total is nearly half.
Source: Atomberg Technologies DRHP, page 195, Exhibit 20, citing Redseer Research and Analysis. Based on average upfront prices and estimated electricity use over about 12 years, at an assumed tariff. The DRHP also shows these in US dollars.
The two figures in the DRHP are consistent. The average purchase prices in the chart differ by about ₹2,550 (₹4,150 less ₹1,600). The yearly electricity saving is about ₹1,707. Dividing one by the other gives roughly 1.5 years, which matches the DRHP.
The DRHP also says that the price gap between BLDC and induction-motor fans is now 20–30%, down from earlier levels between Financial Year 2021 and Financial Year 2026. It expects the gap to narrow further by Financial Year 2031P. The chart uses average prices, and the 20–30% figure is a separate comparison. The DRHP does not explain how the two relate.
The DRHP notes that demand for fans varies by region because of climate, tariffs, running hours and retail reach. South and West tend to see higher adoption of premium fans. North and East are more price-led, though this is slowly changing.
| Region | Share of fan demand |
|---|---|
| North | 30–35% |
| South | 23–28% |
| West | 23–28% |
| East | 18–23% |
Source: Atomberg Technologies DRHP, page 195, citing Redseer Research and Analysis. Excludes industrial fans for the market-size exhibits on the same page; the DRHP does not state the exact base for the regional shares.
1. Atomberg Technologies, Draft Red Herring Prospectus, page 195, including Exhibit 20 (Total cost of ownership: Next-generation vs Traditional fan, Financial Year 2026).
2. Redseer Research and Analysis, as cited in the DRHP above.